Make sustainable eating the preferred choice.
Our eating habits go beyond just what’s on our plate. Each year, we throw away 1/3 of all global food production, with households being the largest contributor to this total wastage. Leading the shift towards sustainable eating, this campaign aims to instill a more conscious plate and a mindful attitude towards food — from the moment food is produced, until it’s served on our tables. From there, we must revaluate our relationship with food, and acknowledge our responsibility to make wiser choices as consumers. When we appreciate where our meals come from, we start to see food as an indispensable resource — changing the way we handle our ingredients in the kitchen, by learning how to cook, eat, and store them more efficiently.