Electrolux unveils ‘The Swedish Home’ - Scandinavian calm and human-centric innovation at Milan Design Week 2026

Electrolux Group, under its premium brand Electrolux, presents The Swedish Home at Milan Design Week 2026, a design statement responding to a clear European reality: modern life and homes feel overstimulating, and people increasingly seek environments that support calm, clarity and emotional wellbeing. ¹ Rooted in Scandinavian principles of simplicity, softness and human‑centered thinking, The Swedish Home shows how small, intentional choices in light, color, materials and technology can help restore balance in today’s fast‑paced lives. ²

Across Europe, studies reveal a clear emotional shift: people feel mentally overloaded and want their home to help them slow down, breathe and live more intentionally. ²  

City living, rising distractions and growing cognitive pressure are becoming the norm, turning people's homes from a place of relaxation into another source of stress. ³ This has given rise to increased attention on wellness, with trends showing a rise in analogue living, emotional‑reset behaviors and demand for calmer, wellbeing‑supportive environments. ⁴   

“Design shapes how people feel every single day” says Joaquín García Sanchis, Global Head of Design at Electrolux Group. “With The Swedish Home, we’re elevating the role of design beyond appliances to include the emotional experience of the entire home. Calm, clarity and ease should be fundamental to how we live and Electrolux is committed to leading that shift.” 

Humancentered innovations designed to make daily life more enjoyable  

The in-app feature AI TasteAssist, available on select oven models, ⁵ brings confidence to everyday cooking. Using AI, the app reads online recipes and automatically translates them into optimized oven settings, helping users achieve more reliable, consistent results with less guesswork. It analyses key elements such as temperature, timing, preheating and ingredients, then finetunes the oven’s settings to enhance flavour and texture. From bread and roasted vegetables to entirely new dishes. From bread and roasted vegetables to entirely new dishes. 

The in-app feature AI TasteAssist on Electrolux ovens helps users achieve more reliable, consistent results with less guesswork

The Electrolux 700 MealAssist oven with PizzaExpert functionality delivers restaurantquality pizza at home in 2 ½ minutes at 340°C. ⁶ The only domestic oven expertapproved by Scuola Italiana Pizzaioli. Whether using fresh dough or semihomemade bases, PizzaExpert helps achieve impressive results with an airy, chewy texture and perfect crust. More than speed, it turns quick cravings into meaningful and shared rituals. Because great food is as much about connection as it is about taste.

The award-winning SaphirMatt® induction hob brings Scandinavian calm to the kitchen through a matt surface that softens light and cuts glare, replacing visual noise with tactile quiet. Its Scandinavian minimal, modern aesthetic pairs with exceptional durability: the surface is up to ten times more scratchresistant than a standard hob surface, ⁷ resists fingerprints and maintains its refined look over time. By reducing sensory overstimulation and elevating daily movement, SaphirMatt® creates a cooking experience that feels calmer, purposeful and more intentional.

Electrlux SaphirMatt® induction hobs can help reduce sensory overstimulation and create a cooking experience that feels calmer and more intentional

The new award-winning dishwasher range with QuickSelect 2.0 display, the only timebased interface of its kind on the European market, ⁸ streamlines cycle selection into one effortless gesture, helping to reduce decision fatigue. The range offers models with soft gliding baskets, light touch door movement and whisper quiet ⁹ operation create a smooth, seamless experience. Flexible loading protects delicate glassware, fits larger items and even accommodates oven trays.  ¹⁰

The new award-winning QuickSelect 2.0 display on Electrolux dishwasher range

Enjoy Nordic elegance with the new counter-top Timeless Collection. Off white color tones with matt finishes, rounded edges and soft silhouettes designed to fit beautifully into any kitchen. Grounded in Scandinavian simplicity and timeless form. 

The Electrolux’s new counter-top  Timeless Collection can fit beautifully into any kitchen

Experience The Swedish Home at Milan Design Week 2026 

A multisensory journey that promotes Scandinavian living through curated moments of calm, Design Talks with Electrolux experts, interactive workshops, Swedish-inspired food and sustainable cooking workshops for kids.

The event will take place from 21 to 26 April 2026 at Via Melzo 12, Milan. Get the latest updates about Milan Design Week 2026 from the official Electrolux Italy website.

Through “The Swedish Home” at Milan Design Week 2026, Electrolux reinforces its leading role in shaping contemporary kitchen and living space trends, where design, technology and human emotions are balanced within a more sustainable lifestyle philosophy. This direction is also reflected in Electrolux’s strategy in Vietnam, as the brand increasingly focuses on delivering design-led and technology-driven solutions tailored to modern urban living, supporting consumers in creating homes that are more intuitive, refined and centered around everyday wellbeing.

Sources 

¹ European cognitive overload / overstimulated environments 
Frontiers in Cognition (2023) – The impact of digital technology on cognitive functions 
https://www.frontiersin.org/journals/cognition/articles/10.3389/fcogn.2023.1203077/full

² Europeans experiencing mental overload & desire for calm 
Eurostat – Key Figures on European Living Conditions 2025
 https://ec.europa.eu/eurostat/en/web/products-key-figures/w/ks-01-25-032 

³ Dense urban living & housing pressure increasing cognitive stress 
Eurostat – Housing in Europe 2025 
https://ec.europa.eu/eurostat/web/interactive-publications/housing-2025 

CBRE – European Real Estate Market Outlook Mid‑Year 2025 (EU housing shortage ~9.6m) 
https://www.cbre.com/insights/books/european-real-estate-market-outlook-mid-year-review-2025/living 

⁴ Analogue living & emotional‑reset behaviours across Europe 
Global Wellness Summit – Future of Wellness 2025: Analog Wellness (Trend #1) 
https://babylonstoren.com/assets/gws-trends-report-2025.pdf 

Global Wellness Institute – Analog Wellness 
https://globalwellnessinstitute.org/global-wellness-institute-blog/2025/02/19/analog-wellness/x   

⁵ Available on select CookSmart Touch 60 cm oven models.   

⁶ Based on internal tests on Electrolux 7000 MealAssist with PizzaExpert oven (preheating 25 min; baking at 340 °C), validated by Scuola Italiana Pizzaioli.   

⁷ Based on abrasion tests conducted by an external Swiss laboratory (IEC 60068270). Scratch visibility assessed internally versus standard Electrolux ceramicglass hobs without special treatment.   

⁸ UI showing correlation between time and energy when selecting a cycle, European market.   

⁹ 35 dB based on AEG 9000 / 9000 XXL models (37 dB on energy label) using Eco cycle with ExtraSilent option, measured according to EN 607041 and EN 6070423.   

¹⁰ Available in selected series.